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Congratulations

ATAX's founder, president & CEO Rafael Alvarez for receiving the
IFA’S RONALD E. HARRISON DIVERSITY AWARD

Join us congratulate Rafael Alvarez!

The International Franchise Association (IFA) has awarded its premier honor for accomplishments in diversity and inclusion, the IFA Ronald E. Harrison Award, to Rafael Alvarez, president, CEO and founder of ATAX Franchise, Inc. IFA’s Ronald Harrison award recognizes organizations and/or individuals who have made significant contributions to minorities in franchising either within their franchise organization or within the franchise community.

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Mr. Alvarez's Speech at the IFA's Award Ceremony

Watch a short video about Mr. Alvarez, accepting the award and giving his speech at the IFA's awards. The International Franchise Association (IFA) is the world's oldest and largest organization representing franchising worldwide.

Celebrating over 50 years of excellence, education and advocacy, IFA works through its government relations and public policy, media relations and educational programs to protect, enhance and promote franchising.

See Official Press Release »

About Rafael Alvarez

ATAX Founder, President & CEO

With 28 years of experience within the tax preparation industry and after a strategic analysis of the tax preparation and the financial services industry, Alvarez identified a lack of a nationwide tax preparation franchise owned by a Hispanic or that were focusing in the Latino community.

In 1986 with $200, 2 Computers, a Fax Machine and a $1000 loan from 18 of his friends, Mr. Alvarez opened his first tax preparation office. In 2005 Mr. Alvarez business went Viral, he has built one of the largest tax preparation practices in the U.S., preparing more than 10,000 personal tax returns and about 500 corporate tax returns out of a single office.

In 2007, ATAX Accounting and Financial Services was officially established as a franchise offering, becoming the first Latino-owned Franchise Company in the Tax Preparation, Payroll and Bookkeeping industries and one of the fastest growing franchise companies in the nation. Today, Mr. Alvarez has assembled the "ATAX Dream Team" composed by a group of veterans in Franchising, Marketing, IT, Cloud Technology, Accounting, Tax Preparation, Bookkeeping and Payroll industries with over 250 years of experience combined. Mr. Alvarez and his Dream Team are ready to take ATAX to the next level by opening hundred or perhaps thousands of locations all over The United States.

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  • “Congrats my friend ! Keep making us Latinos stand out with you leadership and dedication !”

    — Rosalyn Ortega, via Facebook

  • “ FELICIDADESSSSSS! Te mereces todo lo mejor!”

    — Celines Toribio, via Facebook

  • “[wining this award]...shows your unparalleled integrity and work ethic as an iconic business person. I cannot be prouder for knowing you. Such a remarkable milestone in your business career! More power to you. All the best.”

    — Mila Cselenszky, Ph.D., via Facebook

  • “Muchas felicidades....”

    — Jose Oscar Vasquez, via Facebook

  • “Orgullo dominicano, y para el mundo tanbien! Muchisimas felicidades por todos Los logro.que tiene y todos lo que bienen, un millon De felicidades!”

    — Ana Sanchez, via Facebook

A self-proclaimed “product of diversity”, Mr. Alvarez was born in the Dominican Republic and was raised in Washington Heights in northern Manhattan – a neighborhood with 98 percent minority residents.

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ATAX's Timeline


  • Mr. Alvarez started Alvarez Tax in 1986

    Opened first tax preparation business with $200, 2 computers and a fax machine.

  • High Number of Tax Returns Milestone

    In 2005, Mr Alvarez's business went completely viral, preparing 10,000 personal tax returns and about 500 corporate tax returns out of one single office.

  • Started ATAX Franchise

    In 2007, Mr. Alvarez stablished ATAX, the first latino owned tax preparation, bookkeeping, payrol franchise in the United States. ATAX franchise started with 10 locations in New York City.

  • ATAX Continue Growth

    In 2009, ATAX franchise opened 12 locations between New Jersey and Pennsylvania.

  • ATAX Continue Expanding

    In 2010, ATAX expanded to Rhode Island.

  • ATAX Expanding to New Territory: Florida

    In 2011, ATAX open new location in Ocala, FL.

  • ATAX Goes Through Corporate Re-structuring

    In 2012, ATAX re-structuring and headquarters moved to Yonkers, NY. Proud member of Vetfran, MinorityFran, IFA

  • ATAX Receives Top Minority Franchise Award

    In 2012, ATAX receives the 3rd Top Minority Franchise Award in the United States.

  • ATAX Receives a Number of Awards

    In 2013, USA Today's Top 50 Franchises for Minorities in 2013, Mr. Alvarez recognized by el Diario La Prensa "El Award" for most successful latinos in New York city and member of CUNY Dominican Institute BlueBook.

  • Awards & Expansion to New Territories

    In 2014, ATAX is recognized as one of the Top 50 Low Cost Franchises in the nation by Franchise Business Review. Recognized by USA Today. In addition, ATAX opened new offices in Sunrise, FL and Houston, TX, and Augusta, GA.

  • Mr. Alvarez Received IFA's Ronald E. Harrison Diversity Award

    In 2015, The International Franchise Association (IFA) has awarded its premier honor for accomplishments in diversity and inclusion, the IFA Ronald E. Harrison Award, to Rafael Alvarez. ATAX recognized as one of the Top 200 Best of the Best Franchises in the nation by Franchise Business Review.

Are You Ready to Become Your Own Boss?

Now it's the time to explore the ATAX franchise opportunity. Get the financial freedom that you deserve.
Take control now of your own financial future. We offer you an innovative & proven year-round business model.
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