ATAX, as an innovative franchise industry leader with its signature three-in-one tax preparation, bookkeeping and payroll concept, was recently presented with the Xero “Emerging Partner of the Year Award.” The brand earned the honor after demonstrating the potential to deliver value-added services to its clients in 2014. Xero presented the recognition to ATAX at its recent partner convention, Xerocon, in Denver.
In the past year, ATAX has increased the total number of franchisees and staff members that are Xero Certified as well as built awareness of the benefits that the Xero Cloud Bookkeeping technology offers to small business owners. This year ATAX became a Xero Platinum Partner by adding over 500 Xero users.
ATAX’s advanced technology and support systems are keeping the brand ahead of the curve in the industry, adding additional value for ATAX franchisees and their clients.
“We have become the preferred provider of bookkeeping, payroll and tax services for our customers - our service standards and high-quality work are second to none,” said Rafael Alvarez, CEO and founder of ATAX. “These unique qualities have made ATAX an attractive option for individuals and small business owners from all generations - baby boomers to millennials. Xero is a critical partner in our effort to firmly establish ourselves with a growing client base.”
In addition to the “Emerging Partner” award, Rafael Alvarez, ATAX’s president and CEO, has also been selected to become a member of the Xero Partner Advisory Council (XPAC). After a very careful selection, Xero knew that Alvarez would be an excellent fit in its next class of council members.
“It’s an honor to be a part of XPAC,” said Alvarez. “I am thrilled to have the opportunity to contribute in a positive way to the growth of Xero in the United States. As a member of the Council I am looking forward to providing my experience to improve Xero’s products.”