If you’re looking into buying a franchise, you know better than anyone how overwhelming the decision can be. And with so many options out there, how can you tell which concept deserves your money?
ATAX CEO and founder Rafael Alvarez has been there – he knows what it’s like to put your money where your mouth is and invest in a business. When he decided to start his tax preparation business in the mid-80s, he saved up a little at a time until he reached his goal, beginning with a $20 gift from his mother and adding up to $18,000 from friends and family. His hard work paid off – after his first tax season in business, he made enough money to pay everyone back.
From its humble beginnings in the Washington Heights neighborhood of New York City, ATAX has grown to be one of the most recognized names in tax preparation. Led by Alvarez, the recipient of the International Franchise Association’s Ronald E. Harrison Diversity Award, the brand is poised for explosive growth – and the media is taking notice.
Alvarez’s inspiring journey to business ownership and position as a top Latino franchisor was recently profiled in Franchise Times magazine.
‘“It’s good to know that people are starting noticing the Hispanic community as a valuable component of the economic engine of this country. Like we say in Spanish, el sol sale para todos. The sun rises for everyone,” he says, and he hopes that includes many more people who will buy into his system,’ touts the article.